You want to be visible.
You want new readers hurry on your blog and come read your prose.
You even want them to come back, actually.
You tear off your hair with SEO (while everything would be better if you started by reading my article about it ), you try to understand Pinterest, you tweet all the time, you curse Facebook and yet are ready to pay to boost your publications.
But have you thought about showing yourself where your potential readers are? To go elsewhere if there are somehow. In 4 words: write a guest article (or several even)
Well in this guest article, I’m going to show you, why, where and how to write guest articles (Yes because in case you have not noticed yet it’s not Sophie who talks to you but Cécile de Blog by Yourself ).
Why write a guest article
You will soon see that writing a guest article requires a little (a lot) of work.
We have coffee and we go!
So to motivate you, here are the 3 good reasons to go and write to others:
The guest article allows you to gain visibility : by writing on another blog than yours you will be read, seen, admired by people who had never heard of you so far. A delirious crowd will rush to your blog to drink your content.
Finally that’s if you do your job well.
Writing on one of your favorite themes other than at home (I mean elsewhere on your blog, you do not have to leave your house to write a guest article) will also allow you to establish your reputation and your credibility on this theme. It’s part of your branding, your branding.
The guest post is also an opportunity to create links to your blog and thus to win an incoming link. It’s good for your SEO (unless you write on a site a little rotten but, if you follow my advice, it will not happen).
Good on this point do not dream: you will not boost your ranking at Google just with a strategy of guest articles. The search engine is a little thinner than that. But it’s still good to take anyway.
What benefits is not it?
Good for all this to be really effective, think about regularly publishing guest articles and follow the advice that I will give you …
And whoever receives the guest editor who earns it, will you ask me? (No, I’m not answering anyway)
For the host it is a content that will serve its readers, sometimes with a complementary skill to his. Content that will encourage them to return to his blog, because still there is hyper useful and quality information and do not discredit a minute. All without having to write a line!
A real win-win-win strategy.
The 1 st winner of the case to be the player. Something to keep in mind when writing your guest articles.
Choose the blog that will host your guest article
To show oneself elsewhere than on one’s blog and networks is good, to show oneself in the right place is better.
choose the right direction
It’s all about choice …
Before going to write on any site that hosts invited articles, it will be necessary to establish a selection on several criteria.
The most important criterion? The readers.
The blog that invites you must have among its readers a good part of people potentially interested in your content.
Everything starts from there: Who is the audience that you want to attract on your blog ? Where is he hanging around online? What is he looking for?
When you come across a blog you would like to write about, ask yourself: Would readers of this blog really be interested in my content?
For example, my articles on blogging, SEO or online entrepreneurship would not really interest readers of a gardening blog. It’s pretty obvious.
But they certainly would not have a lot of attractions on a blog for SEO pros since I’m speaking to non-experts (and even above all non-experts).
While you, loyal followers of Contentology, you will rush to my blog to read all the rich content useful hyper I propose! (Yes Yes).
The 2 nd criterion: Blog visibility
As long as hard work to write a hyper hyper and useful article, as much as it is on a site a little more known than his no? Whether in terms of visibility, SEO or credibility, a guest article on a “big” site is always better.
The number of subscribers on social networks
The number of comments under the articles
The Domain Authority: a measure that ranges from 1 to 100 and gives an idea of the quality perceived by Google in terms of SEO. You can know him through this tool .
The number of shares of articles on social networks
The estimated traffic by tools like Similar web or SEM Rush (take very lightly, sometimes it is very far from reality in one way or another)
As long as you’re there, check that:
The site is always rather active without being hyperactive, so as not to drown your super article in the middle of a crowd of others.
The outbound links are not in nofollow, by exploring the source code or with a small extension on your browser (type “highlight nofollow” + the name of your favorite browser on Google to find that). Even if we do not make a guest article mainly for SEO it would be a shame not to have a real good link! The last criterion of choice: A blog that accepts guest articles
It’s better no ?
To find out, simply:
Find out if there is any information on the site about this (call for editors, guest article guide etc.)
Watch if there are already guest articles on this blog.
How to find the perfect host blog to host your article?
It can be very simple: maybe you already know a blog that meets all these criteria. There is only to contact him.
write an email
If you do not know or want to find others, here are some sioux techniques:
The Google search of the type: “thematic” + “guest article” (one can try with “guest editor”, “article written by”). You can even check the freshness of these guest articles using the search engine’s date tool.
Find where bloggers in your theme publish guest articles
You’ll know it because you follow them and talk about them. Or because you’ve searched where their incoming links came from and whether they were links in guest posts. It can be done with tools like Open Link Profiler , Open Site Explorer or SEMrush . Or because you’ve searched for their name + “guest article” (or their reverse lookup photo) on Google to see if they appeared on other sites ….
Make a call on FB groups of bloggers in your topic. Why not…
How to propose a guest article
Once you have found the perfect blog for your article, you need to contact the blogger to convince him to publish you.
Attention, critical phase. You may have skills and an inimitable style but he does not know it yet. It will have to point you (and well).
If you know a little about the person in question (know as in “I have already exchanged with him several times through screens” not like in “I answered ‘lol’ has one of his tweets”), it will be more easy :
Contact him as you usually do
Suggest your article idea or a choice between 2-3 well-chosen ideas.
Tell him a little about the angle you want to give this article and how it will be useful to his readers.
If the blogger you contact does not know you , you will have to work a little:
Try to establish a semblance of early relationship to get noticed. The flowers are not useful but you can:
Share your content on social networks by tagging it
Commenting on his articles … in a constructive way and over several weeks eh, not in “I leave you 5 com ‘mode without interest in sharp on your old articles”. We have the timestamp of comments: the 5 comments “Awesome this article it will help me a lot!” In 3 minutes time, it’s fishy.
Interact with him in Facebook groups if you cross there (again constructively).
Insert links to its contents in your articles.
In short, show him that you exist, that his work really interests you and that you have interesting things to say about his theme.
umbrella stands out
Then, once the 1 st touch mode “Hey look I’m here! Established, go to the invited article proposal:
Send him an email , it’s always more fun than with the contact form. But how to know his email? By subscribing to his newsletter! And first, if this blogger is so nice you should already be subscribed! (Well, if it’s really complicated, the contact form is still there).
Show him that you are interested in his content , but really, not in “I make you free and transposable, this email is a copy / paste of what I sent to 12 other bloggers” .
Introduce yourself , it’s better. Remind him occasionally that you have already crossed story that he is giving you back.
Suggest 1 topic or 2-3 carefully chosen ideas
Explain quickly your angle of attack , what you will talk about (how QQOCP in 3 lines) and how it will be valuable for its readers.
If it has rules for guest items, prove that you have read them (and stick to them!)
Show him that you are tearing! A link to your best content, a few names of cool blogs where you have already been invited or even your article proposal already completely written if your blog is not yet very provided (or not open at all). Your host is a good guy (or girl), he will not steal your item.
Do you read correctly : it’s not good to propose an article by showing that you can not write an e-mail without slipping 3 mistakes per line.
Last tip for the road: Propose a topic really adapted to the blog . I’ll tell you later but sincerely, as a blogger receive an email that offers you as an attachment a guest article ideal for your blog and find it on another blog 2 days later + on the blog of the author of the mail … (real story). It does not really give you confidence (and thanks to the duplicate content).
Write your guest article
You have the blog and the agreement of the blogger: at work (yes again)!
“Seriously?” (Yes, we needed a chat on this blog)
First of all, if it was not already done, you have to choose the theme . Ideally, it must be something at the crossroads between:
What readers of the host blog need / expect / are eager to know.
What you know well (and that would highlight an offer you have, such as the possibility to subscribe to your newsletter).
What the blogger who invites you has not already discussed extensively and crosswise on his blog.
You really have to leave the site to propose the topic and not try to fit an article already pre-written at any cost.
For this, you can take a look at the articles that readers like on this site , thanks to:
To “popular articles” put forward on the blog (if it is)
The most shared articles on social networks (which you can check with Buzz Sumo )
Once this decisive choice is made: give yourself thoroughly! The content of your article must be rich, of quality, adapted to the audience, to the top! An ultimate guide, a very complete list, a revolutionary article, in short a trick that debunks.
Please, do not be like half the people who write articles like “5 tips that everyone already knows to be published on a known webmarketing site”.
Give your best, make yourself noticed (again) and make people want to come and read you at home!
You are there for that, not to write a quick thing between 2 doors story to win a link. (Seriously do you think I wrote this article between 2 doors?).
Small detail that is important when you write your guest article : stay yourself . Of course you sometimes have to adjust your tone a bit. But do not become a copy of the author of the blog. (For example, I tell you “you” while on my blog I tu and I put a photo of little cat too cute but I still did not invite Anne-Clotilde to speak).
Already because you risk going unnoticed. Sometimes some readers miss the info about the author of the guest ticket and think that all this wonderful work was provided by the author of the blog (I thought for my part put “This article was not written by Sophie “in flashing red at the top and bottom of this text).
And because otherwise readers will have a shock when arriving home. It would be a shame to attract people who do not match you or vice versa.
Finally, do not forget why you gave yourself so much harm: your goal!
Put what you need in this article to reach the goal you have set (because you are serious, you have set a goal). Whether links, a call to action, an optin that is envied … to you to see.
In my opinion the ultimate goal should be to win loyal readers, so subscribers, so send people on a landing page. Like this one , just do it for you and I invite you to visit.
Provide after-sales service
You understand that writing an effective guest article is not done over your leg (although it’s easier to write above than under your own leg, this is ridiculous …)
You’ll need :
Know who you want to talk to
Spot blogs where these people are
Define what you could talk to them that will help them and make them want to know you a little more
Contact the blog owner and skillfully convince him that you could bring value to his readers
Write epic content
Do not forget your goal on the way
And besides, it would be really welcome to ensure the service:
Promote this article as if it were yours (Oh but wait: it’s yours!)
Answering questions and comments (seriously it is very very annoying as a blogger to have to answer specific questions about an “expertise” that is not ours because the guest editor has disappeared into the wild).
Updating if needed is better if the content is to be disseminated, shared and read for centuries and centuries (which I wish you).
With all these tips, you are ready to write ripping guest articles. Maybe one day you will propose on Contentologue!
young woman waiting
She is anxiously waiting for Sophie’s answer
To be sure that you do not forget anything, I propose you to download the practical sheet to keep under your eyes for your future invited articles.
Just click here and let yourself be guided !
You will also get access to other useful sheets, checklists and tool lists for the visibility of your blog, as well as a little weekly magic. (The legend also states that you will be blessed over 7 generations but there is no 30 day money back guarantee on it).
So ready to write guest articles that dislocate?